Well, the worst reason
for doing anything is "because everyone else is". However! If you're
marketing a product or service and you are NOT advertising where
your competition is, you'll find yourself left behind very suddenly.
In the past, when your
customers were looking for a product or service, their easiest option
would be to pull out the Yellow Pages to search for a store or company
in their area that provided the product or service they were in
need of. Sometimes, this supplied a name and phone number. Sometimes,
an address. On more rare occasions, a picture advertisement with
a list of services or products.
With the current Internet,
that same customer can go to a search engine or index and be presented
with a list of businesses that fit their needs, with links to their
web pages. And those web pages are loaded with product pictures
and price lists, maps and phone numbers, and even online Shopping
Cart ordering allowing them to order without ever leaving the house
Perhaps you have a "service"
oriented practice such as accounting, law, or medicine that's already
doing well and you wonder why you should burden yourself with the
added expense of a web site? Simply put, not having a web site will
soon be like not having a listing in your local yellow pages. In
the Web world, it's referred to as a "corporate presence." Even
if your best business comes by word-of-mouth, your potential customers
may want to see what your offer and how you present yourself. A
well-designed professional web site can give you added visibility
and credibility. And the cost of maintaining a Web Site is probably
the least pricey advertising you'll ever do.
You also need a web site
if your goal is to get information almost instantaneously to large
numbers of people. Perhaps you provide a public service. Putting
your information out on the Web is an excellent way of gaining visibility.
Many smaller businesses
don't feel the need for a full-blown web site, but would simply
like a "presence" on the web. That's one of the main reasons for
the creation of the naperville-il.com site. We can offer you a presence
on the web for a very reasonable price. All you need do is supply
us with the pictures and text you wish to use, and we do the rest!
By joining The Naperville Site, you also have the added advantage
of being part of a "one-stop" information and shopping site where
people can find out just about anything they need to know about
the community and area businesses.
The Internet is one of
the first places a person who has access to a computer will come
to get information. As one source put it, the Internet "IS" information.
Whether you're looking for a product or service, or you want to
find the latest information on Hepatitis C, the Internet/World Wide
Web is the place to find it.