Well, the worst reason for doing anything is "because everyone else is". However! If you're marketing a product or service and you are NOT advertising where your competition is, you'll find yourself left behind very suddenly.

In the past, when your customers were looking for a product or service, their easiest option would be to pull out the Yellow Pages to search for a store or company in their area that provided the product or service they were in need of. Sometimes, this supplied a name and phone number. Sometimes, an address. On more rare occasions, a picture advertisement with a list of services or products.

With the current Internet, that same customer can go to a search engine or index and be presented with a list of businesses that fit their needs, with links to their web pages. And those web pages are loaded with product pictures and price lists, maps and phone numbers, and even online Shopping Cart ordering allowing them to order without ever leaving the house or office.

Perhaps you have a "service" oriented practice such as accounting, law, or medicine that's already doing well and you wonder why you should burden yourself with the added expense of a web site? Simply put, not having a web site will soon be like not having a listing in your local yellow pages. In the Web world, it's referred to as a "corporate presence." Even if your best business comes by word-of-mouth, your potential customers may want to see what your offer and how you present yourself. A well-designed professional web site can give you added visibility and credibility. And the cost of maintaining a Web Site is probably the least pricey advertising you'll ever do.

You also need a web site if your goal is to get information almost instantaneously to large numbers of people. Perhaps you provide a public service. Putting your information out on the Web is an excellent way of gaining visibility.

Many smaller businesses don't feel the need for a full-blown web site, but would simply like a "presence" on the web. That's one of the main reasons for the creation of the naperville-il.com site. We can offer you a presence on the web for a very reasonable price. All you need do is supply us with the pictures and text you wish to use, and we do the rest! By joining The Naperville Site, you also have the added advantage of being part of a "one-stop" information and shopping site where people can find out just about anything they need to know about the community and area businesses.

The Internet is one of the first places a person who has access to a computer will come to get information. As one source put it, the Internet "IS" information. Whether you're looking for a product or service, or you want to find the latest information on Hepatitis C, the Internet/World Wide Web is the place to find it.